{"id":252443,"date":"2021-10-18T17:15:22","date_gmt":"2021-10-18T09:15:22","guid":{"rendered":"https:\/\/wemine.net\/wechat-official-account-experience-design\/"},"modified":"2022-04-19T16:58:16","modified_gmt":"2022-04-19T08:58:16","slug":"wechat-official-account-experience-design","status":"publish","type":"post","link":"https:\/\/wemine.net\/zh-hant\/wechat-official-account-experience-design\/","title":{"rendered":"\u8de8\u5883\u71df\u92b7\u4e0d\u53ef\u5ffd\u7565\u7684\u8d77\u624b\u5f0f (WeChat\u516c\u773e\u865f\u7bc7)"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.9.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.8″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.9.2″ _module_preset=”default” text_text_color=”#333333″ text_font_size=”17px” text_letter_spacing=”1px” text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

Chat-app \u71df\u92b7\u4f48\u5c40 \u2013 WeChat\u516c\u773e\u865f\u7bc7<\/strong><\/h4>\n

\u5f88\u591a\u6642\u5019\uff0c\u8001\u95c6\u8aaa\u8981\u6709WeChat Marketing \uff0c\u540c\u4e8b\u4fbf\u958b\u4e86\u4e00\u500b\u5fae\u4fe1\u516c\u773e\u865f\uff0c\u4f46\u662f\u958b\u5b8c\u516c\u773e\u865f\u4e4b\u5f8c\uff0c\u901a\u5e38\u8001\u95c6\u554f\u7684\u90fd\u662f\u7c89\u7d72\u4f55\u6642\u4f86\uff0c\u4f46\u5728\u9019\u4e4b\u524d\u5176\u5be6\u5f88\u5bb9\u6613\u5ffd\u8996\u7684\u662f\u516c\u773e\u865f\u7684onboarding experience \u2013 \u5373\u662f\u7c89\u7d72\u95dc\u6ce8\u516c\u773e\u865f\u5f8c\uff0c\u4f60\u60f3\u4ed6\u5011\u6709\u4ec0\u9ebc\u6a23\u7684\u9ad4\u9a57\u3002\u9019\u5c31\u597d\u6bd4\u4e00\u5bb6\u5e97\u92ea\u7684\u88dd\u4fee\uff0c\u6bcf\u4e00\u500b\u7d30\u7bc0\u90fd\u5f71\u97ff\u7c89\u7d72\u5c0d\u4f60\u54c1\u724c\u7684\u5370\u8c61\u3002<\/p>\n

 <\/p>\n

\u90a3onboarding experience\u8a72\u5982\u4f55\u4f48\u5c40\uff1f<\/strong><\/p>\n

\u9996\u5148\uff0c\u7c89\u7d72\u95dc\u6ce8\u516c\u773e\u865f\u5f8c\uff0c\u7b2c\u4e00\u773c\u6703\u770b\u5230\u4f60\u7684\u662fwelcome message<\/strong>\uff0c\u9664\u4e86\u6700\u7c21\u55ae\u800c\u7121\u7528\u7684\u201c\u6b61\u8fce\u95dc\u6ce8\u201d\u4e4b\u5916\uff0c\u5176\u5be6\u61c9\u8a72\u5229\u7528\u9019\u500b\u6a5f\u6703\u660e\u793a\u7528\u6236\u53ef\u4ee5\u5982\u4f55\u8207\u4f60\u4e92\u52d5\uff0c\u4f8b\u5982\u767c\u9001\u4fe1\u606f\u5230\u4f60\u7684\u516c\u773e\u865f\u53d6\u5f97\u7522\u54c1\u53ca\u670d\u52d9\u8cc7\u8a0a\uff08\u50cfFacebook Page\u7684inbox\uff09\uff0c\u6216\u9ede\u64ca\u83dc\u55ae\u6309\u9215\u5230\u516c\u53f8\u5b98\u7db2\u7684\u6307\u5b9a\u843d\u5730\u9801(landing page)\u3002<\/p>\n

 <\/p>\n

\"\"<\/p>\n

*BMW<\/strong>\u4ee5\u9ede\u64ca\u5f0f\u4e92\u52d5\u83dc\u55ae\u4f5c\u70ba\u6b61\u8fce\u8fad<\/span><\/p>\n

\u7b2c\u4e8c\u6b65\uff0c\u4f60\u61c9\u8a72\u8003\u616e\u83dc\u55ae\u8a72\u653e\u4e9b\u4ec0\u9ebc\u3002<\/strong>WeChat \u516c\u773e\u865f\u7684\u83dc\u55ae\u53ef\u4ee5\u8a2d\u7f6e3\u500b\u4e3b\u6309\u9215<\/strong>\uff0c\u800c\u6bcf\u500b\u4e3b\u6309\u9215\u53ef\u4ee5\u8a2d\u7f6e5\u500b\u5b50\u83dc\u55ae<\/strong>\uff0c\u800c\u4e14\u6bcf\u4e00button\u90fd\u6709\u5b57\u6578\u9650\u5236\u3002\u56e0\u6b64\u5982\u4f55\u5728\u5be5\u5be5\u5e7e\u5b57\u8868\u9054\u51fa\u4e3b\u83dc\u55ae\u5305\u542b\u7684\u5b50\u83dc\u55ae\u5167\u5bb9\u5c31\u8003\u6587\u6848\u7684\u624d\u80fd\uff0c\u5982\u679c\u60f3\u53d6\u5f97\u83dc\u55ae\u8a2d\u8a08\u7684\u6a21\u677f\uff0c\u53ef\u4ee5\u6309\u6b64\u586b\u5beb\u8868\u683c<\/a>\u5411\u6211\u5011\u7684\u9867\u554f\u7d22\u53d6\u3002<\/p>\n

\"\"<\/p>\n

\u5728\u5b9a\u597d\u83dc\u55ae\u5927\u7db1\u5f8c\uff0c\u4e0b\u4e00\u6b65\u5c31\u9700\u8981\u8003\u616e\u6bcf\u4e00\u500b\u6309\u9215\u9ede\u64ca\u5f8c\u7684\u53cd\u61c9\u662f\u4ec0\u9ebc\u3002\u901a\u5e38\u53ef\u4ee5\u662f\u5f48\u51fa\u4e00\u500b\u7d14\u6587\u5b57\u7684\u56de\u8986\uff0c\u6216\u662f\u4e00\u7bc7\u591a\u5a92\u9ad4\u5716\u6587\u3001\u6216\u662f\u9023\u7d50\u5230\u5b98\u65b9\u7db2\u7ad9\u3002\u5176\u4e2d\uff0c\u9023\u7d50\u5230\u5b98\u7db2\u662f\u6700\u7701\u6642\u7684\u505a\u6cd5\uff0c\u4f46\u9700\u7559\u610f\u4ee5\u4e0b\u4e09\u9805\uff1a<\/strong><\/p>\n

    \n
  1. \u5b98\u7db2\u662f\u5426\u5df2\u7d93\u6709\u76f8\u61c9\u7684\u4e2d\u6587\u9801\u9762<\/strong>\uff0c\u5982\u679c\u662f\u5c0d\u61c9\u4e2d\u570b\u5167\u5730\u5e02\u5834\u5c31\u7528\u7c21\u9ad4\u4e2d\u6587\uff0c\u6e2f\u6fb3\u5e02\u5834\u5247\u4e2d\u6587\u6216\u82f1\u6587<\/li>\n
  2. \u5b98\u7db2\u662f\u5426\u9069\u5408\u5728\u624b\u6a5f\u4e0a\u6253\u958b<\/strong>\uff0c\u5167\u5bb9\u6709\u6c92\u6709\u201c\u8d70\u4f4d\u201d\u7684\u60c5\u6cc1<\/li>\n
  3. \u5b98\u7db2\u5728\u5167\u5730\u6253\u958b\u7684\u901f\u5ea6<\/strong> \u2013 \u9019\u4e5f\u662f\u6700\u591a\u4eba\u5ffd\u7565\u7684\u4e00\u9ede\uff0c\u60f3\u50cf\u4e00\u4e0b\uff0c\u5982\u679c\u8a72\u9801\u9762\u662f\u91cd\u8981\u7684\u4e0b\u55ae\u6216\u92b7\u552e\u7dda\u7d22\u6536\u96c6 (lead collection)\uff0c\u800c\u5ba2\u6236\u7b49\u4e8610\u79d2\u4e5f\u6253\u4e0d\u958b\uff0c\u9019\u7d55\u5c0d\u662f\u4e00\u500b\u91cd\u5927\u640d\u5931\uff01<\/li>\n<\/ol>\n

    \"\"*\u6839\u64da\u300aForbes\u300b\u5546\u696d\u96dc\u8a8c<\/strong><\/span>\uff0c<\/strong>\u7db2\u7ad9\u6253\u958b\u901f\u5ea6\u8d85\u904e3\u79d2\uff0c\u8f49\u5316\u7387\u5c31\u6703\u6e1b\u534a\u3002<\/span><\/p>\n

    \u56e0\u6b64\uff0c\u5efa\u8b70\u5148\u5728\u8a2d\u7f6e\u524d\u8acb\u5167\u5730\u7684\u670b\u53cb\u6e2c\u8a66\u6253\u958b\u5b98\u7db2\uff0c\u6216\u8acb\u9867\u554f\u505a\u4e00\u6b21\u6aa2\u6e2c\uff0c\u6211\u5011\u4e4b\u524d\u4e5f\u66ff\u904e\u4e0d\u5c11MNC(\u8de8\u570b\u4f01\u696d)\u6539\u5584\u76f8\u95dc\u7db2\u901f\u554f\u984c\u3002<\/p>\n

    \u5982\u679c\u5b98\u7db2\u56e0\u70ba\u6210\u672c\u6216\u6642\u9593\u8003\u616e\u77ed\u671f\u5167\u672a\u80fd\u6539\u5584\uff0c\u53ef\u4ee5\u8003\u616e\u628a\u63d0\u53d6\u91cd\u8981\u7684\u7db2\u7ad9\u4fe1\u606f\u88fd\u4f5c\u6210\u4e00\u7bc7\u5fae\u4fe1\u591a\u5a92\u9ad4\u5716\u6587\uff0c\u9019\u6a23\u4fbf\u4e0d\u9700\u8003\u616e\u7db2\u901f\u554f\u984c\uff0c\u4f46\u6709\u5169\u500b\u7f3a\u9ede<\/strong>\uff1a<\/p>\n

    1. \u5982\u679c\u5b98\u7db2\u6709\u5167\u5bb9\u66f4\u65b0\uff0c\u4f60\u9700\u8981\u8a18\u5f97\u4e5f\u66f4\u65b0\u5fae\u4fe1\u516c\u773e\u865f\u7684\u5716\u6587\uff0c\u56e0\u6b64\u5efa\u8b70\u6bcf\u6708\u5b9a\u671f\u6aa2\u8996\u4f60\u516c\u773e\u865f\u7684onboarding experience\u3002<\/span><\/p>\n

    2. \u7531\u65bc\u5167\u5bb9\u53d7\u5236\u65bc\u5fae\u4fe1\u7684\u7cfb\u7d71\u683c\u5f0f\uff0c\u5716\u6587\u9801\u9762\u7684\u4e92\u52d5\u80fd\u529b\u4e0d\u5982\u7db2\u9801\uff0c\u6bd4\u5982\u8aaa\u4e0d\u80fd\u586b\u5beb\u8868\u683c\u3002\u56e0\u6b64\u53ef\u4ee5\u8003\u616e\u4f7f\u7528\u4e00\u4e9b\u6c92\u6709\u5167\u5730\u7db2\u901f\u9650\u5236\uff0c\u800c\u4e14\u91cd\u8996\u79c1\u96b1\u8cc7\u6599\u8655\u7406\u7684\u7b2c\u4e09\u65b9\u5e73\u53f0\u3002<\/span><\/p>\n

    \u6700\u5f8c\uff0c\u7531\u65bc\u4e2d\u570b\u7528\u6236\u666e\u904d\u7fd2\u6163\u76f4\u63a5\u767c\u9001\u4fe1\u606f(direct messsage)\u5230\u54c1\u724c\u7684\u5fae\u4fe1\u516c\u773e\u865f\u67e5\u8a62\uff0c\u4f60\u9700\u8981\u8003\u616e\u5982\u4f55\u8abf\u914d\u92b7\u552e\u5ba2\u670d\u4ee5\u78ba\u4fdd\u826f\u597d\u7684\u7528\u6236\u9ad4\u9a57\u3002\u95dc\u65bc\u5fae\u4fe1\u5ba2\u670d\u8ab2\u984c\u537b\u53c8\u6709\u53e6\u4e00\u4e9b\u9700\u8981\u6ce8\u610f\u7684\u9677\u9631\uff0c\u6211\u5011\u4e0b\u56de\u5206\u89e3\u3002\u5982\u679c\u559c\u6b61\u9019\u7bc7\u6587\u7ae0\uff0c\u6b61\u8fceDM\u6211\u5011(https:\/\/www.facebook.com\/wemineltd\/<\/a>)\u7d66\u4e88\u610f\u898b\uff0c\u6216\u5230\u4e0b\u9762\u8f38\u5165\u4f60\u7684\u96fb\u90f5\u8a02\u95b1\u6211\u5011\u7684newsletter\u3002<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Chat-app \u71df\u92b7\u4f48\u5c40 \u2013 WeChat\u516c\u773e\u865f\u7bc7 \u5f88\u591a\u6642\u5019\uff0c\u8001\u95c6\u8aaa\u8981\u6709WeChat Marketing \uff0c […]<\/p>\n","protected":false},"author":1,"featured_media":248856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[237],"tags":[238,218,209,211,239],"_links":{"self":[{"href":"https:\/\/wemine.net\/zh-hant\/wp-json\/wp\/v2\/posts\/252443"}],"collection":[{"href":"https:\/\/wemine.net\/zh-hant\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wemine.net\/zh-hant\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wemine.net\/zh-hant\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wemine.net\/zh-hant\/wp-json\/wp\/v2\/comments?post=252443"}],"version-history":[{"count":2,"href":"https:\/\/wemine.net\/zh-hant\/wp-json\/wp\/v2\/posts\/252443\/revisions"}],"predecessor-version":[{"id":252446,"href":"https:\/\/wemine.net\/zh-hant\/wp-json\/wp\/v2\/posts\/252443\/revisions\/252446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wemine.net\/zh-hant\/wp-json\/wp\/v2\/media\/248856"}],"wp:attachment":[{"href":"https:\/\/wemine.net\/zh-hant\/wp-json\/wp\/v2\/media?parent=252443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wemine.net\/zh-hant\/wp-json\/wp\/v2\/categories?post=252443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wemine.net\/zh-hant\/wp-json\/wp\/v2\/tags?post=252443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}